Irregular Corporation
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Privacy Policy

Everything you need to know

Last updated: 18 February 2022

Please read this privacy policy and our terms of use before using our games and services.

1. Who we are

1.1 – We are The Irregular Corporation Limited, a company registered in England and Wales with company number 09911973 (TIC, we, our and us). Our registered office is at c/o Shepherd and Wedderburn LLP, Octagon Point, 5 Cheapside, London, United Kingdom, EC2V 6AA.  Our VAT number is GB225977866.

1.2 – We’re an independent publisher with a team spread across the world. We provide finance, development and publishing support for games. We work closely with experienced developers around the world to help them create their best work and expose it to a global audience.

1.3 – You can contact us by email at [email protected]. For any data privacy queries, please email [email protected].

 

2. About this policy

2.1 – This privacy policy explains how and why we use personal data (also known as personal information, personally identifiable information or PII) for the purposes of providing, promoting and developing our games and services.

2.2 – This policy also provides contact details and important information about your data protection rights.

 

3. What personal data do we collect?

3.1 – Players

We and/or our developer partners collect personal data directly from players via registration and gameplay.  If you link your account to or access it via a third-party service (for example, Facebook, Xbox, Steam, PlayStation and Switch) we and/or our developer partners collect personal data from that service.

The personal data we collect and generate relating to players may include:

  • Username and account details
  • Game profile (including basic details, game progress and usage)
  • Game profile ID (a randomly generated identifier)
  • Analytics ID (used to track game usage)
  • Third-party ID (if you link your account to or access it via a service such as Facebook, Xbox, Steam, PlayStation to your account)
  • Device information (including ID, type, time zone setting and location, IP address)
  • Marketing and communications data (including preferences)

3.2 – Website users

We operate the following websites (our websites):

  • theirregularcorporation.com
  • pcbuildingsim.com

The information we collect from individuals that visit our websites includes:

  • IP address
  • Device information (including ID, type, browser type and version, plugins, operating system and platform, time zone setting and location, IP address)
  • Website usage
  • Personal data entered into webforms
  • Purchases and order history
  • Marketing and communications data (including preferences)
  • Cookie date (please see cookies section below)

3.3 – People we work with

We collect personal data directly from individuals we work with.  We collect personal data from their employers or the organisations they represent.  We also collect personal data relating to people we work with from other organisations we work with (for example, industry conferences, gaming media, social media, platforms and stores).

The personal data we collect relating to people we work with includes:

  • Name
  • Address
  • Contact details (including telephone and email)
  • Social media
  • Professional and employment details
  • Personal data in correspondence

3.4 – Educational Institutional Purchasers of PC Building Simulator: Education Edition

If you wish to purchase a Steam activation key for PC Building Simulator: Education Edition (the Site Sold Software), you must be an educational institution.

Your representative of your educational institution will be asked to create an account on behalf of the educational institution on the Website for the purpose of purchasing the Site Sold Software and managing your order.

You, the educational institution, may be asked to supply to our payment processing partner(s) certain information relevant to your purchase such as a credit card details. No card details are processed, stored or visible to us. By submitting your information, you, the educational institution, acknowledge and agree, to provide the information to our payment processing partner(s) for the purpose of processing your order of the Site Sold Software.

The data that we collect from such account includes:

  • Educational institution name
  • Representative name
  • Title
  • Email address
  • Billing address
  • IP address
  • Order information

 

4. How we use personal data

4.1 – Players

We and/or our developer partners mainly use personal data relating to players to provide, develop and promote our games and wider business.  More specifically, personal data relating to players is used to:

  • Improve our games (including by providing personalised content, language, help and instructions)
  • Display in-game profiles
  • Display leader boards, nicknames and any clan/guild information
  • Better understand how our games are used (including checking traffic patterns and what types of content are most popular)
  • Manage alpha, beta or early access tests (including collecting feedback)
  • Provide customer service assistance
  • Receive and respond to correspondence
  • Allow players to participate in certain website features
  • Send direct marketing to let players know about relevant products and services
  • Administer surveys and opinion polls
  • Administer promotions for products, services, news and events
  • Engage with players on third-party social networks (please check the privacy notices of social networks)
  • Provide account verification and clearance
  • Detect and address security risks
  • Detect and address hacking, cheating and other activities that harm the experience of our games
  • Detect fraud and other unlawful activity
  • Exercise legal rights and comply with legal obligations

4.2 – Website users

We use personal data relating to users of our websites mainly to provide, develop and promote our websites, games and wider business.  More specifically, we use personal data relating to website users to:

  • Provide customer service assistance
  • Better understand how our websites are used (including checking traffic patterns and what types of content are most popular)
  • Review website analytics and improvements
  • Detect and address security risks
  • Detect fraud and other unlawful activity
  • Exercise legal rights and comply with legal obligations

4.3 – People we work with

We use personal data relating to people we work with mainly to provide, develop and promote our games and wider business.  More specifically, we use personal data relating to people we work with to:

  • Manage services provided by our suppliers
  • Arrange meetings, calls and events
  • Manage business and professional relationships
  • Exercise legal rights and comply with legal obligations

4.4 – Educational Institutional Purchasers of PC Building Simulator: Education Edition

We use data relating to educational institutional purchasers of PC Building Simulator : Education Edition to:

  • Process your order of the Site Sold Software
  • Review your order of the Site Sold Software
  • Send direct marketing to let educational institution purchasers know about relevant products, services and updates to the Site Sold Software
  • Account verification and clearance
  • Provide customer service assistance
  • Website analytics and improvements
  • Monitor the commercial performance of the Site Sold Software
  • Exercise legal rights and comply with legal obligations

 

5. Our legal grounds to use personal data

5.1 – Players

Contract

Our main legal ground for the use of personal data relating to a player is for the performance of our contract with them under a game’s terms of use.

Legitimate interests

We will also use personal data relating to players where necessary for the purposes of legitimate interests pursued by us, our developer partners and organisations we work with.

However, we will only use personal data relating to players for the purposes of legitimate interests where players’ interests, rights and freedoms do not override our legitimate interests or the legitimate interests of the organisations we work with.

Our legitimate interests include for the purpose of providing, developing and promoting our games and our wider business.

Consent

Our legal ground for sending players users direct marketing is consent.  Consent for direct marketing may be withdrawn at any time.

5.2 – Website users

Legitimate interests

We use personal data relating to website users where necessary for the purposes of legitimate interests pursued by us.  Our legitimate interests include for the purpose of providing, developing and promoting our games and wider business.

We will only use personal data relating to website users for the purposes of legitimate interests where website users’ interests, rights and freedoms do not override our legitimate interests or the legitimate interests of the organisations we work with.

Consent

Our legal ground for sending website users direct marketing is consent.  Our legal ground for non-essential cookies is consent.  Consent for direct marketing or non-essential cookies may be withdrawn at any time.

5.3 – People we work with

Contract

Where we have a contract in place with the people we work with, our legal ground for the use of personal data relating to such a person is for the performance of such contract.

Legitimate interests

We use personal data relating to people we work with where necessary for the purposes of legitimate interests pursued by us.  Our legitimate interests include for the purpose of providing, developing and promoting our games and wider business.

We will only use personal data relating to the people we work with for the purposes of legitimate interests where their interests, rights and freedoms do not override our legitimate interests.

 

6. Educational Institutional Purchasers of PC Building Simulator: Education Edition

Contract

Where we have a contract in place for the purchase of the Site Sold Software, our legal ground for the use of data relating to the educational institutional purchaser is the performance of such contract.

 Legitimate interests

We use data relating to the educational institution’s purchase of the Site Sold Software for the purposes of legitimate interests pursued by us.  Our legitimate interests include for the purpose of providing, developing and promoting our games and wider business.

 

7. Automated decision-making

We do not make any legally significant decisions about individuals based solely on automated decision-making.

 

8. Sharing personal data

8.1 – Players

We share personal data relating to players with other players, our staff and the following types of service providers:

  • Development partners of the relevant game
  • Platform partners
  • Distributors of our games
  • Payment processors
  • Marketing partners
  • Analytics service providers (see cookies section below)
  • IT providers
  • Group companies
  • Business partners
  • Professional service providers (for example, accountants and lawyers)

8.2 – Website users

We share personal data relating to website users with our staff and the following types of service providers:

  • Analytics service providers (see cookies section below)
  • Payment processors
  • IT providers
  • Marketing partners
  • Group companies
  • Professional service providers (for example, accountants and lawyers)

8.3 – People we work with

We share personal data with our staff and the following types of service providers:

  • Online stores
  • Payment processors
  • IT providers
  • Marketing partners
  • Group companies
  • Sister studios
  • Business partners
  • Professional service providers (for example, accountants and lawyers)

We will share personal data with potential buyers, group companies and/or business partners where necessary for a reorganization, restructuring, merger, sale or transfer of assets involving TIC or our games.

We will share personal data where necessary to establish, exercise or defend our legal rights.  We will also share personal data where required by the courts, regulators or law.

 

9. Cookies and similar technologies

9.1 – Essential cookies

Our websites will not work properly without essential cookies.  For example, we use cookies for security purposes.

8.2 – Analytics cookies

We use Google Analytics to learn about how people use our website.  For example, which pages users visit most often and where users encounter error messages.

 

10. Children

We do not knowingly collect or use any personal data relating to children under the age of 13.

 

11. International transfers

We routinely transfer personal data outside the UK.  Where we transfer personal data outside the UK to a country that has not been recognised as providing an adequate level of data protection we use the standard contractual clauses unless we have identified another appropriate safeguard or relevant exemption.

 

12. Data retention

12.1 – Players

We keep personal data relating to players for the period that the game is available to play.  Once we make a game unavailable, we will delete all personal data relating to players of that game.  We will also delete personal data relating to a player when we receive a specific request for erasure (see rights section below).

12.2 – Website users

We keep personal data relating to website for as long as necessary for our games or wider business purposes.

12.3 – People we work with

We keep personal data relating to website for as long as necessary for our games or wider business purposes.

 

13. Rights

13. 1 – Everyone has the right to:

  • Information about how we use personal data (which is what this notice is for)
  • Access to personal data
  • Object to the use of personal data (including the sale of personal data to other companies)
  • Erasure of personal data
  • Portability of personal data
  • Withdraw consent where our use of personal data is based on consent
  • Rectification of personal data
  • Restriction of personal data
  • Complain to your supervisory authority

13.2 – Please be aware that these rights are not absolute and there may be some situations in which they cannot be exercised or are not relevant. The Information Commissioner’s Office provides more information about data protection rights at the following URL:  ico.org.uk.

13.3 – You will not be treated differently or discriminated against for exercising any of your rights.

 

14. If you do not provide personal data

Where we need personal data for an agreement with you and you do not provide that personal data, we may not be able to perform our agreement.  In this case, we may have to cancel your access to our games.